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September 7, 2016
By: Steve Katz
Associate Editor
Printing Industries Alliance (PIA) has reported that its Post Drupa Report held in NYC on Thursday, August 18, 2016 was a resounding success. The event, held at the Club 101 in Manhattan, had an audience of more than 100 end users, including printers, mailers and graphic arts service providers. The full line-up of drupa exhibitors who gave presentations included HP, Canon, GMG, Xerox, Muller Martini, Konica Minolta, Highcon, Landa Digital Printing, Xeikon and Scodix. Marty Maloney, PIA’s executive vice president, comments, “Our August 18 drupa event had the same leading companies that hosted our VIP drupa tour in Dusseldorf. All of them were major attractions at drupa and they represent the best of the best from the more than 1800 drupa exhibitors.” The Post Drupa Event had five panels on the following topics: Who’s On First? Offset vs. Digital vs. Inkjet vs. Nanography; The Rapid Rise and Importance of Labels and Packaging and the Importance of Color Management; Post Press Takes the Lead; Wide Format Breaks Into the Big Time; and Observations First-Hand from Drupa Attendees. The panels were populated by both vendors, printers and even a couple of end users. They were moderated by industry experts including Pat Henry, What They Think; Denise Gustavson, Southcomm Publications; Steve Katz, Editor of Label & Narrow Web; and Richard Romano of What They Think. During lunch, Marty Maloney set the record straight by presenting “Print is the Largest Media of All, By Far.” The presentation gave proof that print dwarfed all other media including broadcast and internet, and was larger than all other media combined. (The PIA makes Marty Maloney and his presentations available for use at company and association meetings.) The all-day program interspersed presentations and panels and had a networking session at the end of the day. PIA President Tim Freeman comments, “The Printing Industries Alliance wants to make sure that everyone in our industry has access to all the information they need to do business in the most efficient way. Events like this Post Drupa Report do this and more, they provide a meaningful dialog between all parties and a great opportunity to learn from one another.”
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